Clubhouse, once the Silicon Valley darling of pandemic-era social media, announced earlier this year that it was laying off half its staff as its founders pivoted to building “Clubhouse 2.0.” Now, the company is sharing the results of its big reset, with a redesign meant to make Clubhouse “more like a messaging app.”
The audio app is pivoting from its signature “drop-in” audio conversations to friend-centric voice chats, the company said in an update. Instead of sprawling rooms where users host live-streamed conversations open to any and all of the app’s users, the new Clubhouse will instead encourage users to join groups with people they know.
Which is hilarious considering how Discord were cloning Clubhouse as well, before discontinuing it.
This is tech “innovation”. It’s full of copy-paste reactionary features & pivots to make it seem like they’re “reacting to the changing market”
It was video conferencing, live streams & shopping the last few years for TikTok, Instagram, Facebook, Twitter, etc. Now it’s generative AI.
The only feature-copy I can think of that was even somewhat successful was instagram stories.