SS: Tesla isn’t a brand or aesthetic for the everyman, and Ford thinks it can do much better brining electric vehicles to the mainstream American market
Traditional automakers are coming to give Elon a wedgie. Their experience and cautious approach moves slowly and doesn’t break things.
All that said, the inside baseball on the F150 lightning is that ford didn’t expect to sell nearly as many as they are going to. They expected to dip a toe in the electric truck market but consumers (probably not the workers that Farley refers to) really want their product
Legacy manufacturers break stuff all the time. They wouldn’t be taking shots at Tesla if they didn’t see them as a threat.
They do, but never at the scale Tesla does. No legacy automaker would be fucking around with “autopilot” marketing language and overselling it so extensively, for example. They also tend to have a pretty good idea when their products will become available, unlike the cyber truck thus far
