Eh, I think the problem is customers just prefer bigger phones. I mean, personally I prefer the mini, but I think it’s clear I’m in the minority.
Using a rebrand to try and downplay the compactness may work for sight-unseen buyers, but in the end if they’re shown the bigger phone in-store, past sales would suggest they’re likely going to pick the bigger phone. (Phones ended up so big in the first place because people preferred them, too.)
Eh, I think the problem is the customers just take what apple gives them
My girlfriend loves her iPhone 13 mini. Yet when she needs a new phone, she will get the iPhone large whatever.
They know this and don’t care to please the small portion of their fan base that want a smaller phone.
Having a mini line is just an extra cost to them and apple cuts all the costs they can to maximize profit. Not to please their consumers.
Eh, I think the problem is the customers just take what apple gives them
I think this is true to an extent, but my argument against it would be to point to the period where Apple resisted making large phones, while Android phones were getting bigger and bigger. (This would be approximately the era of the 5/5S) In the more wild-west product lineup of Android, it became clear that bigger screens equaled more sales, for better or for worse.
Did apple make their own screens during that time?
Heard apple doesn’t make them and just read that Samsung is going to supply 2/3 of the OLED screens for the iPhone 14.
Maybe apple wanted to make their phones bigger, but they had limitations.
If you have contracts and stuff getting 3rd party screens, you can’t just switch so quickly.
Apple is better to play it off that they don’t want to rather than can’t. You don’t want to be a company that can’t.