Lyft is introducing a new feature that lets women and non-binary riders choose a preference to match with drivers of the same gender.
The ride-hailing company said it was a “highly requested feature” in a blog post Tuesday, saying the new feature allows women and non-binary people to “feel that much more confident” in using Lyft and also hopefully encourage more women to sign up to be drivers to access its “flexible earning opportunities.”
The service, called “Women+ Connect,” is rolling out in the coming months. Riders can turn on the option in the Lyft app, however the company warns that it’s not a guarantee that they’ll be matched with a women or non-binary person if one of those people aren’t nearby. Both the riders and drivers will need to opt-in to the feature for it work and riders must chose a gender for it to work.
Then Lyft should focus on driver quality rather than enabling blatantly illegal sex discrimination.
1964 civil rights act, discrimination based on sex. Pretty obvious case of it.
I see. It’s not like Lyft isn’t taking on drivers who are men, it just allows women and enby pax the option to set a preference for women and enby drivers.
It would be interesting to see it argued in court that this constitutes as discrimination.
Is it illegal to choose your primary care physician based on gender? Maybe I’m not reading this entirely correctly, but why would it be illegal to similarly choose your ride driver by gender?
Wouldn’t discrimination be more if Lyft refused to hire male drivers or something to that effect according to the civil rights act?