Yeah the prospect of throwing down a couple of months rent… for precisely what value add (?) is going to be a hard sell for Apple.

Yeah you can watch a film, on your own, on a big virtual screen for $3500 rather than watch the tv that you already own in the company of your friends and family for free.

Or you can use your computer, but with a big floating virtual screen, which is a good thing I guess for $3500, or buy a large real monitor for $100+ dependant on demands, and not wear a heavy dorky headset with limited battery life.

There is nothing that other tech doesn’t do for cheaper (and often better) even when you combine the price of the multiple products you would have to buy to cover all use cases. Except maybe viewing weird 3D photos… great.

This product is isolating and antisocial with limited battery and it’s hugely expensive with no good usp. Looks to me like a rare Apple L.

Because it’s the last holdout. I use mostly apple devices, and lightning is pretty much the only device I have that uses something other than usb c to charge. It would also make the “hey does anyone have a charger?” Question at parties or work a lot more tolerable.

Pretty much what the other poster says, plus the fact that there are other improvements that weren’t big enough to upgrade before, but USB-C tipped the scales.

worse, they’re just removing stuff now (like microsd support)