From this video by right-populist and noted loser Dimmy Jore
It’s hilarious but true - they think they represent some huge number of americans who are out there, disregarded by enormous media and portions of tech. In fact, they represent less than a third of Americans who are stuck fighting a losing race war that they’re convinced is going to turn on them and eliminate their control (it will) then eliminate them - and they jump to these sick conclusions because of their rampant projection, it’s exactly what they would do if they had control so of course they fear it.
Well they feel alienated since right-wingers can still count on the state and capital to follow along with their ideology, but culturally they feel confused since movies, shows, advertising, etc is captured by ideological liberals. Right wingers have basically everything they want in terms of political victories at the moment.
By that I mean they’re winning when it comes to actual enforcement of racism and transphobia. Structural bigotry is still rampant and is getting worse. And this is at odds with American popular culture, which is will often vaguely gesture in the direction of progressive values. There will be gay characters, or trans characters, like little progressive snacks for suburban liberal types.