Amazon should be smashed up and scattered into different companies like we did with AT&T a long time ago.

That said… the Amazon logo is incredible. It’s so simple and yet it tells so much. It’s the companies name so you have that recognition. It’s an arrow showcasing they have everything from A to Z and it creates a smile which enforces a positive view and implies you’ll be happier using Amazon. I love logos, slogans and marketing and Amazons has been amazing. Again though, Jeff Bezos is a modern day Vanderbilt and I don’t like Monopolies or complete vertical and horizontally integrated and owned companies.

Their little arrow is definitely a penis.