Consumers are never powerless, if a company does something shitty you don’t like with their product stop using the product. Companies are always tied to profitability, they will always try to maximize profits and milk it’s users as far as they can without losing them. If consumers fought back with their dollars by not consuming, then companies would stop. If 60% of reddit stayed blackout untill the change was cancelled, spez would have to give in. That’s why there is so much effort to fragment everyone, it’s the only to stop the majority from realizing the power they hold.