“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”
Based on how Reddit keeps data, that’ll either make a massive legal overhead while they try to sort out the legal basis for keeping the data, then again for using it with 3rd party advertisers, then again when they’re told to delete it after a limited lifespan.
Or, Reddit goes 100% dark in the EU.
Or they completely ignore and it and nothing happens until someone actually sues them and it goes through the courts, which could take years.