Oh wow you’re serious

The name “Bluetooth” was proposed in 1997 by Jim Kardach of Intel, one of the founders of the Bluetooth SIG. The name was inspired by a conversation with Sven Mattisson who related Scandinavian history through tales from Frans G. Bengtsson’s The Long Ships, a historical novel about Vikings and the 10th-century Danish king Harald Bluetooth. Upon discovering a picture of the runestone of Harald Bluetooth in the book A History of the Vikings by Gwyn Jones, Kardach proposed Bluetooth as the codename for the short-range wireless program which is now called Bluetooth.