Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.

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But don’t work without Google account. Yet another the same app to install.

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I was an allo user and that was going to be Google’s big answer and it failed spectacularly. I don’t think chat would fare any better. I think Chat is apart of their enterprise suite now anyway.

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