Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
What is the business model that justifies putting iMessage on Google phones, or supporting one of its competitors?
Because if there isn’t one, they can’t do it.
As I said, Google aren’t doing us because they’re your mate, they’re doing it to make money.
Companies are not your friend.
You’ve avoided my question. What is the business driver for Apple to do this?
Apple can do whatever it wants. Currently they want to keep a barrier between Android and Apple users as a strategy for driving iphone sales.
A reason could be just to create a better experience for its users. Currently Apple to Android messages are SMS and MMS, which are unencrypted. Apple could ensure the security of its users’ messages by implementing RCS, which has E2E encryption.
