It’s a little more nuanced than that. Prices are always set to “what the market will bear.” By complaining about the additional labor costs (or patting themselves on the back for their benevolence), they may be able to shift market attitudes to increase the price, thus 'passing it on."
also all the anti-trust violations and monopolies help with the price gouging. We don’t have real regulation for crony capitalism in the USA.
Hell, the GOP seems to think there’s no such thing anymore, and that capitalism is a magical machine that needs no regulation at all.