Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.

Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”

He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.

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11 points

Mmm, but what’s their plan to resist enshittification? After all, Google started out as “fundamentally different, user-centric.” What will Kagi do when their market penetration peaks and the business managers demand more growth?

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7 points

They charge an assload to use their service.

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16 points

You have to pay for kagi so they are not incentivized to serve ads. They are incentivized to give you a good set of search results so you keep paying.

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7 points

They’re not market-leading, but if they would be why wouldn’t they enshittify?

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4 points
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Just curious, in the hypothetical situation that 100% of users on the web used Kagi how is it any different? They’ll demand more growth at that point but how would they achieve it? I don’t see how paying for the service avoids the issue of the product becoming worse as a result of peak market penetration and needing new methods of growth

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5 points

Well, if your argument is: “any company that becomes a monopoly will abuse monopoly power”, then sure I agree with you. You got me there!

My argument is: “given a reliable financial alternative to advertising, a company will be able to resist enshitification for a long time, as long as there is no absolute tyrannical monopoly.”

I assumed the last part was implied and I’m sorry for the confusion!

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11 points

Lots of services are both paid and still show ads. Like cable TV

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11 points

And Microsoft Windows.

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4 points

Exactly. The simple fact is, people need to get more willing to pay for things with money instead of personal data. Nothing is free, but we like the idea that things don’t cost money, and instead we’ve allowed corporations to literally buy and monetize our very selves.

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2 points
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Problem is, a lot of people don’t have a lot of money because of how the world has been allowed to go. Everything is funnelled towards the worst people who go unpunished somehow. There needs to be an uprising or something.

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