Maybe it feels private and intimate but it isn’t. Fediverse and decentralization is the future because you can’t grow into infinity. There needs to be a period of optimization and big tech outgrown it’s lifespan. Google doesn’t provide useful searches, Facebook is for messaging with grandma, twitter is run by a clown, reddit is doing IPO in most stupid way, tumblr isn’t relevant, nvidia abandoned consumer GPUs, Samsung an Apple glued their phones shut without any innovation. Big tech is bloat.

Also government has different goal than big tech. Government want’s to be elected so it wants to be pleasing to 51% of population and by crating “ads”/“content” in fediverse it can achieve that. Big tech wants money and fediverse is a competition for them so they want to extinguish fediverse in all possible ways.