But I got that on my retail guild, too, we just weren’t waiting for the zeppelin while we did it. By far the biggest social loss of the modernization is that so much of it is cross-server now - you’ll probably never see the people in your group again after the dungeon. I do miss knowing nearly everyone on the server. The time our whole faction rallied to stop this one guild from getting scarab lord after they griefed another guild by mass reporting them is one of my favorite gaming moments of any game.
But really, it’s the LACK of systems that put the social aspect front and center. There was very little to do outside of pvp and leveling alts - two things I didn’t enjoy. Non-raid nights were usually extremely boring, Classic became a chat room I’d keep on my second monitor. As fun as guild chat might have been, the lockdown is long over and I don’t find that to be a great use of time.
As a kid I’d sit my favorite tfc server just to chat so I get the appeal but with so many options out there, I guess nowadays when I log on I want to play more than socialize