IIRC, it’s in the article, but what makes enshitification so prevalent in tech is that it mostly involves networks, wherein part of the value of using the application comes from the presence and concentration of other users and providers on it (network effect). Even Amazon, Netflix, and Uber, are subject to that effect because they capture providers, not just users you will interact with. It’s a somewhat uniq trait that really exacerbates the problem. This trend will probably continue untill interoperability is legislated.
Right before the pandemic I was trying to not use Amazon anymore (I said f it during the pandemic because it was so hard to get ANYTHING for the first six months, but I need to go back to it). There was some random thing I wanted to buy, so I hunted down the manufacturer’s website and ordered it from them directly.
The thing still arrived in an Amazon envelope from an Amazon fulfillment center in an Amazon delivery van, because the small manufacturer was using fulfilled-by-Amazon for all their logistics, even for stuff sold on their own website. So apparently I can’t even stop using Amazon if I want to!