Or when they popularized the concept of “base” and “complete” editions as a means of turning a $60 game into a $90 game.
Make sure to preorder to get an exclusive™ cosmetic item that’ll be resold as $5 DLC soon after.
This is precisely why I’ve always waited for the GOTY version to release (or whatever other subtitle they slap on the box) but through all of their BS I find I’m less and less willing to part with my money. Certain companies have become a no-fly zone for me and that list is only growing longer.