Your thinking too long term, gotta think how will this effect this quarters earnings?
People who are actively dating also spend more money. We gotta bump those numbers up, Johnson, get the people dating and spending! Lets make a day where couples will spend money on each other.
Lets call it Valentines day, and we’ll put it in each quarter. It’ll be a hit.
I mean you say this but Tinder and all its clones don’t make their money off of people trying to get a date. They make money by pushing you to the brink of what they think you’ll tolerate to not leave the platform, but make matches scarce enough that you pay for premium placement; their goal is to sell premium service, not hook you up.
And actually getting you into a LTR is the opposite of what they want, because it removes two people from their pool.