Google could be broken up into
- search
- chrome / gsuite
- YouTube
- gcloud
- ads
- android. And I’m sure more
MS
- windows / office
- azure
- xbox
- bing
…I’m too tired to keep going lol
If those had to all survive independently and couldn’t leech off profits of the parent organization we could have true competition. Instead you just need one super-profitable arm of a company than loss-lead your way into other verticals and out-compete everyone else because you don’t have to turn a profit, at least while the competition is still clinging on.
Ads are a core component of how search makes money. They’re also a core component of how YouTube makes money.
A lot of those are still too big - Google ads basically just compete with facebooks. The two control the marketplace between ad buyers and sellers - too much power
YouTube itself is far too powerful too - it’s one of the biggest platforms on top of the default video hosting service, giving them far too much control via the algorithm
Microsoft’s Xbox isn’t a big deal, but the sheer number of publishers again gives them control over a marketplace
What we need is to force them to rent out the network at cost, the way we do with cell phone providers. Force them to host buy/sell offers at cost, and serve ads with a limited amount of profit
Plus, they’re too big even then - companies with that much money or control over discourse are a threat to democracy, full stop
It’s a very messy situation we find ourselves in, but it’s only going to get worse the longer we let it fester
