Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
I can count on one hand with fingers left over the number of people I know who drink Bud or Bud Light, and every last one of them is deeply conservative.
So?
How many college aged kids do you know?
Why do you think there’s no gay people out there that just want to chug cheap beer? Like, you’re low key being really bigoted and just stomping your feet when people are trying to explain why you’re wrong…
People’s sexuality has zero to do with what kind of alcohol they prefer… that shouldn’t need to be explained in 2023, but here we are.
How am I being bigoted?
As for the other question, at this point I think I know 2 people in college. It’s been a while since I’ve been out of college myself so I’m mostly having to go by my memory from back then. The two people I know in college don’t drink beer, and back when I was in college nobody I knew drank beer either, we all pretty much exclusively drank rum or vodka, or occasionally like a hard cider or something. My understanding is that beer consumption among millennials and younger generations is down pretty much across the board as is alcohol consumption in general (although less so than beer specifically).
This is less a question of alcohol in general though than it is one of brand perception. Bud has always sold itself as the 'murica beer, just like Fosters always sold itself as what people that have never been to Australia think is an Australian beer. Marketing and brand perception is really the only thing that differentiates most of these beers, as really they’re all pretty much the same stuff in the can.
How am I being bigoted?
Because for some reason you think people who support LGBT rights can’t enjoy cheap shitty beer…
I’m not sure what you’re not getting here. It’s the same as saying they don’t watch sports, like fast cars, shooting guns, or any other stereotypically “straight thing”.
Does that make sense?
I live in LA and go out to bars in West Hollywood occasionally. Most people at gay bars order cocktails, since they are dancing and don’t want heavy stomachs; but the beer choices are typically Bud brands, and people order them. The liquor stores in West Hollywood sell Budweiser, as do the grocery stores. The restaurants there have Bud brands on tap or in bottles.
Gay people do drink Bud Light. Maybe not the same percentages or amounts as MAGA Bros, but they do drink it.
Oh well if you’ve got such hard-hitting science behind you I guess I just look silly.
I mean I’ve provided just as much data as you have. Your stance is “it’s weird people think this”, and my response is that’s because that’s what people experience. Obviously if everyone you know who drinks Bud is conservative, you’re going to associate those two. I’ve never seen anything to suggest that isn’t the case, and you’ve provided no evidence to counter that either.
Budweiser products have a level of market share (still, even today, after a fairly big hit) that defies political leanings. Their market share was hurt by both political reactions to this complete non-issue of a marketing idea.
The politicization of beer is dumb, as a general rule.
Gays and straights, rich and poor, people just drink beer they like (and, often, can afford to drink in bulk)
