Drugmakers Are Set to Pay 23andMe Millions to Access Consumer DNA::GSK will pay the DNA testing company $20 million for non-exclusive access to genetic data.
How would you feel about your children being unable to get insurance coverage because a close relative used the service and the insurance company decided they were at too high risk for expensive medical problems due to similarity of genes?
To be clear, this is a made-up scenario that would be illegal under current US law.
The law here is inconsequential. The only protection that is certain is for the data not to exist.
Companies break laws all the time. The punishment is frequently small compared to profits from the crime.