Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.
This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.
This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.
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Yeah everyone talking about how many additional TB of data you need to host every hour - if content had to justify it’s existence on it’s own merits a lot less of it would exist and it’s quality would be dramatically superior.
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