Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.
This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.
This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.
Like I said, it doesn’t look good on every website, but for the vast majority it’s a really nice experience, especially if you are often online after dark. It’s definitely earned the high ratings it’s got, and it’s 100% getting downloaded anytime I use a new computer.
Besides the enhanced privacy it gives you, there’s also the fact that it doesn’t require loading additional style sheets, so it saves you a very small amount of bandwidth and time.
