Amazon is lowering the cost of a One Medical membership for Amazon Prime subscribers, shaving $100 off the annual fee to $99 a year. The step is the latest effort by the e-commerce company to mesh its chain of doctor’s offices with its retail services.

Amazon already runs a web pharmacy and a telehealth service called Amazon Clinic that uses third-party medical providers to help treat less serious conditions, like pinkeye. It’s also testing a service to drop medications on its pharmacy patients’ doorsteps via drone in an hour or less.

A Prime subscription runs $139 a year, also offering streaming services and quicker shipping.

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8 points

This seems like the definition of a monopoly

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4 points

Vertical integration

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2 points

Omnidirectional at this point. Provides your health care, medication, delivery, and streaming service so you know how to take your medicine.

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