In our current unparalleled enterprise, refusal to switch platforms is simply a refusal to grow—an insistence on watching ads, if you will. Did the Digg user refuse to Reddit? It did not. It crept forth boldly while its brethren remained in the blackest ocean abyss, with lidless eyes forever staring at the dark, ignorant and doomed despite their eternal vigilance. Would we model ourselves on the Facebook user?