Phase 4 lost the plot. It’s like they didn’t know what to do after Endgame.
For the plot going forward, you have to see:
Wandavision (Disney+, Blu Ray this month)
Loki Season 1 (Disney+, fresh on Blu Ray)
Spider-Man: No Way Home
Doctor Strange: Multiverse of Madness
Ant-Man: Quantumania
Loki Season 2 (just finished)
I think you’ve put your finger on it. The shows didn’t exist prior to Endgame. Now, they’re doing the same nonsense as 90s/early 2000s Marvel where if you wanted to understand everyone in large events (which happened all the time) you really needed to read a bunch of different series.
But, watching a ten episode show is a time committment and there are so many actually worthwhile shows that one can watch…
I think the biggest problem is they keep hamfisting action and comedy where it’s completely unnecessary. If something is worth watching people will find the time.
But they keep making the same mistakes on most of their stuff, like Wandavision was pretty good up until they decided they needed a big fight scene for the climax. Quantimania, Falcon & WS, Captain Marvel were milquetoast. Then you’ve got Thor L&T and Secret Invasion which were handled badly. It was weird to get Sam Raimi back for a one-off but not branching into the supernatural side of Marvel.