I cannot recall the last time I was swayed by an advertisement.
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Exactly. You don’t remember the last time you were swayed, because you didn’t even realize you were being advertised to. Talking to people who are good at this is fascinating.
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I have a friend, now some big-shot SEO lead at a digital agency, started at Saatchi a decade ago. She explained to me how most of the irrelevant targeted ads you see are mostly due to idiot clients, or sometimes it’s just an awareness campaign, where they place a lot of ads and see who gets hooked - they are then followed up with better targeted and tailored ad.
