This is what creates so many incels tbh
Guys are always told to “be her friend first” and then all they see is the guys who aren’t doing that getting all the girls and they don’t understand why doing it the “right way” (the way they were told) isn’t working.
Being her friend works if you want to build social skills and comfort with women. If you go be “friends” with a woman only because you want to get with her, when the truth comes out its over!
I think giving men blanket “be soft and friendly” advice is bad. Not all men are the same and everyone can take their own strategy to dating!