I mean, there’s still a ton of deals at a time when you’re shopping for gifts. The article is saying that of the black friday deals, these aren’t the lowest prices of the entire year for most items, but they’re still lower than normal.

As a vinyl collector, I see labels and stores offering flat 20% off deals off everything which you don’t see that often. Also seeing other types of deals on other direct to consumer brands.

If you know what you’re looking for, and not looking at black friday deals to look for what to look for, I think it’s a pretty good time to do shopping.