Asking genuinely, if you were in charge of YouTube, and you don’t think anyone should pay for YouTube, and you don’t think you should run ads, how exactly would you go about paying for the massive amount of engineers and infrastructure needed to keep the lights on?
Honestly?
Not my monkeys, not my circus.
I don’t care what YouTube wants to do or how they do it, they need viewers and if they can’t figure out how to keep em, ah well. They gotta create a service that caters to my behavior, not the other way around.
Well, actually, they have to create a service that caters to people who bring them revenue. If that isn’t you, they don’t have to, and actively shouldn’t, cater to you at all.
You’re just saying “I don’t have an actual answer” in a roundabout way.
Well, I don’t, but it isn’t my problem.
Google makes enough money as is, I don’t really care if the make poor decisions and end up with an unviable business model. I’ll do other things with my time.
I don’t really care about Google’s wellbeing. I pay directly to the content creators I like and I hate seeing ads anywhere in my life and I’m willing to put in time and effort to make sure I see as few as possible.
If they say that the marketing data they scrape from user activity isn’t enough for em, well, sucks to suck I guess.
The reason I don’t bring them revenue is because they continue to make the experience worse. Paying isn’t going to make that stop, it’s just going to temporarily shift the bar a little; the bar is however still moving towards a shittier experience for all.
Why would I look at this and go “Yes, I’ll pay!” There are a lot of services I would genuinely pay for if I didn’t have an impending dread that the service is just about to get worse again regardless of if I pay or not. It’s not like paying is a magic bullet, either, it comes with a ton of different issues like privacy. They still sell your soul to advertisers if you pay them.
I paid for Lynda.com, and it could have easily taken in more business if YouTube wasn’t working so hard for Google ads. There are a lot of paid (and free) services that suffer because of YouTubes ad-money business model.
Netflix could use the extra business. There are plenty of services failing to thrive while YouTube exists. Peertube would be wide open if YouTube went the way of most of Google’s stable of apps. PeerTube is wide open even if YouTube doesn’t go away anyway.
People genuinely hate ads. It’s a high degree of enshitification. YouTube could divide into paid content and free content in a simple Freemium model.
Or, add third tier with ads, which any user can opt out of in the same way contributers can. I’d be happy to click subscribe on an ad free experience with less content available to me.
Or, add an option for a couple of free tier items per month, week, or day. Like Medium’s business model.
It’s not hard to stop sucking!
That’s a flippant response when you were asked specifically to pretend they were your monkeys.
For me personally, I would rather pay for a service than with my time via ads.
That said, the services provided these days are unreliable, gatekept, metered and not enjoyable. Why should I pay for shitty service?
Therefore I’m only left with one option and my wellies are strapped tight! 🫡
Well, if YouTube were truly so terrible that you think it offers no real value, you wouldn’t use it at all. If you yourself don’t use it, that’s all well and good, but if you do still use it anyway but block ads, then you’re admitting that it offers some amount of actual value while refusing to pay for it. In that case, it’s hardly unreasonable for YouTube to decide to not take on the cost of offering the service to those that aren’t going to pay for it. You’d probably be more than a little annoyed if your boss told you that you’ll be working extra hours for free.
This is an interesting perspective. Many people are willing to put in time and effort to get around restrictions on adblockers, but not willing to give up time to ads or give up money to avoid ads.
I think if and when adblockers are no longer an option, many who fall in this category would be pushed into the paying category, while others would be pushed into grumpily watching ads.
The minority would go elsewhere to find other entertainment at an acceptable price.
There’s nothing inherently valuable to YouTube other than the fact that it’s the default video hosting website because it got there first. You can find other similar websites that provide video hosting that is equivalent, just without the massive audience YouTube has. Keep in mind your argument only works for G rated content because anything that is slightly controversial, even history based content, gets demonetized and there’s an entire other website called patreon that gained popularity because YouTube wasn’t paying its content creators for their work.
YouTube has lots of options for getting people to pay for their content. If they opt to pursue ad revenue they need to accept that a subset of their audience will use 3rd party apps to get around that. Most people don’t have ad blockers so it’s really only people smart enough to download the plugins. To me this is akin to Reddit pissing in the face of their users for the sake of maximizing profits. I get why they’re doing it, but for every trick they employ to get around ad blockers someone will come up with a workaround and I’ll just download that plugin each time.
YouTube is okay. I’ll watch it if it’s free or very cheap. I won’t watch ads for it.
https://infosec.pub/comment/4467335
Sorry I have no idea how to @ people yet, not sure it’s implemented in this app yet
I…honestly don’t think you’re particularly honest about this.
Mainly because Youtube red exists and it’s main sell is removing ads, but we already know the answer to that. (Most people don’t actually want to buy the service)
And it’s not like it’s shitty service. It’s Youtube without ads.
I don’t need music, I just want ad free YouTube. There isn’t an option for users like me.
But YouTube Premium is incredibly reliable, unlimited, famously has very little content moderation, and is full of enjoyable content? (i.e., all of YouTube)
I think you just don’t want to pay.
Mmm not the whole truth, and that is why they get away with it:
https://youtu.be/4Q3ZXQZZlcE?si=bZLNupgMEnn_uWDS
Netflix does similar things it would seem
by being owned by google? treating users with respect and running graceful and non-invasive ads? (maybe still image banner ads only? ratchet up the tension on the advertiser ghouls, not the end users?) having something akin to a patreon? simply eating the cost because it’s a public service? (not to mention the public service of draining the bank accounts of VC/investor/silicon valley vampires)
I’m perfectly fine if commercial platforms like YouTube go out of business. This will create space for smaller platforms run by users as a hobby instead of a business, which I think would lead to a healthier media ecosystem. Additionally, advertising is not a healthy activity for society. Spending resources to manipulate people is not really beneficial to humanity as a whole. If it were up to me, it would be banned.
In 2022, Youtube was getting $14 ARPU for free users (from ads) and $120 ARPU for premium users. With premium users contributing so much more to their bottom line, one would think they would strive to keep those users subscribed, but instead YouTube started raising prices and even stopped honoring the grandfathered price points their long term subscribers (like myself) were at. I would have kept paying for my family subscription indefinitely at that price point - which is still several times higher than the revenue they would get from me as an ad-consuming customer - but they opted to not allow that, so they lost all the revenue they’d been getting from me entirely.
Youtube specific stats are hard to find, but Alphabet is one of the most profitable companies worldwide, with a profit of just under $80 billion in 2022, so your question is honestly irrelevant. The status quo would have been more than enough to keep the lights on. This isn’t about making ends meet; it’s about getting as much profit as they can.
Even so, the person you replied to didn’t say YouTube shouldn’t run ads or charge for a subscription. They were talking about themselves and their willingness to watch ads or subscribe.
And because enough people aren’t like that person or like me, YouTube is going to continue to grow their revenue and their user base - for now, at least.
From a financial standpoint, that doesn’t make any sense though. Why would you continue to run a service that is a net drain on the rest of your business? Unless it can offer some meaningful, tangible benefit to the company, why continue to operate it at all? If a service needs to be subsidized to survive, why does it need to survive?
Google has basically used it to increase their tracking capabilities across the web. They know when you visit any site with an embedded YouTube video. But that’s only possible because they’re already a massive company. And it’s not reasonable to expect them to continue subsidizing it out of the goodness of their hearts. After all, if you’re willing to ask them to subsidize it, why aren’t you willing to help by paying for premium? It’s easy to say “just subsidize it” when it’s not your money.
To be clear, I don’t pay for premium and probably never will. But this thread has a lot of emotionally charged “because I want it” responses, which aren’t really grounded in reality. YouTube has operated at a loss for a decade, and only continued to operate because it had the backing of a tech giant. But if that tech giant wants to stop subsidizing the site and finally make the site profitable, that’s their prerogative. Yes, it’s the final step in the enshittification process. Yes, it means free users will have a worse experience. But ultimately, the company isn’t required to care about the free users.
Why would they? It’s not like it’s going to be bringing customers to their other services and Google isn’t a charity.
Not OP, but I personally would like to see a variety of options for how I see ads. Not what ads I see, but how they’re delivered. I imagine several less intrusive options and the option to continue ads as they are now. I would need two or three less intrusive options combined to cover my viewing, or I could take only the current annoying interrupting ads on their own.
On second thought, YouTube would just end up turning on all options and stopping playback for anyone who finds the options list.
