I mean it would be pretty bad for the staff and the customers who just want to buy shit
Might be decent exposure for the store though. It’s pretty easy to see stuff at IKEA and be like yeah, I have been meaning to pick up a new wobbly stool. Better grab some weird candy too.
Which is an argument for management not to complain. The staff can still complain. Thousands of meme-y randos fucking up the store, deliberately getting underfoot at my job for a joke, and the proposed reward for that is maybe it will attract more people? To disregard the likelihood of another rendition of the same stunt, if it’s well-received.
Gonna be blunt. My best days were the ones without customers in them, and I don’t get paid more if there are.