Conversely, if they’re both evil, why use Microsoft over Google?

People have their browser set up the way they want it, and downloading and installing Chrome to have everything sync back and work exactly the way they want things to work takes all of two minutes.

Why use Edge and spend time and effort to import bookmarks, import passwords, change settings, install extensions etc. only to have the exact same end result that downloading Chrome would have given them in the first place, but with the added annoyance of Microsoft leveraging Edge to nudge them into the Microsoft ecosystem?