As you can see there is a shadow in the lower part, i want the background to be clear but not extremely white, like the reference photo from H&M
https://imgur.com/a/ns04887
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View all comments It looks like you’re shooting on paper and they’re shooting on a cyc wall, for one. Which means their surface is already more reflective.
They’ve also got way more light going on all around. They’re probably exposing for the white cyc wall, while you’re exposing for the gray background.
His face still casts shadows, so there’s definitely alot of overhead lighting being used, which would hit the ground, eliminating shadows on a reflective white surface.
It’s possible they messed with exposure in post, to get rid of ground shadows.