I don’t know if this has been discussed before but after what Ubisoft did recently I had the question: What would you think of a system in which you purchase lite versions of games which are cheaper but there are ad breaks?
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The “working for Ubisoft” thing is probably a joke. I wouldn’t doubt, however, some companies already did “informal” pools like that, pretending to be a user/consumer. Some of them are very sneaky.