After more than two decades of E3, each one bigger than the last, the time has come to say goodbye.
Thanks for the memories.
Probably after all major studios pulled out. Turns out dumping tons of money on huge marketing shows that usually turn out a ton of drama probably isn’t the best spend of money. It’s much cheaper to run your own announcements under your own control. The better game show for fans would be PAX.
Not to mention there’s the benefit to companies of being better able to manage the production of the announcements and avoid the random pitfalls that can happen at live shows. They can make sure the games they are announcing look their best and they can control their message. All three major console companies have had their versions of E3 failures that have led to major embarrassments for them in the past. They would rather not have that happen to them again if they can help it.
