How could Valve do this to us?
“We understand that it may be a meme, but please refrain from this behavior for the safety of your health.”
“Pleads.”
It is occasionally amusing to go to Wikipedia’s manual of style “words to watch” page:
This page in a nutshell: Be cautious with expressions that may introduce bias, lack precision, or include offensive terms. Use clear, direct language. Let facts alone do the talking.
Then look at some news headlines and see how many of them violate the rules on that page. Headlines are shit.
To be fair, that’s about as “pleading” as you’ll get from a legal team trying to cover Valve’s ass.