22 points
21st century people have only ever known capitalist control, they can’t help it
12 points
Eh, it also helps that it’s from a recognisable brand that people already understand. Decentralised social networks have a long way to go to meet the elevator-pitch test, as it were.
Not to say that it makes it any less bad, but just that it’s at the very least understandable - I can easily see the “average person” saying “I want to leave Twitter” and just picking something is relatively similar, with a single logon page that just works out of the gate.