Facebook has tried to compete with Twitter in numerous ways over the years, including copying signature Twitter features such as hashtags and trending topics. But now Facebook’s parent company is taking perhaps its biggest swipe at Twitter yet.
I have just read elsewhere that they’re using the same account as Instagram uses. So if you have an Instagram account, and have done nothing with Threads at all, they’re likely still counting you as a Threads user.
tl;dr: They’re being misleading.
I’m pretty sure there are far more than 10 million people with Instagram accounts. There’s probably a lot more than that in the US alone.
Wasn’t there a statement recently that meta wasn’t doing threads in some regions? Specifically the EU?
Yes, but it’s not the case that all but 10 million of Instagram’s users are from the EU…
You still have to create a profile on Threads when you set it up. Instagram is waaaay bigger than just 10 million users.