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The difference being a team of 10 high up administrators took 1 hour to write each of the messages regarding the child.
Active shooter? Good luck getting ANY credible info until after police have killed them. IC, EOC, Unified Command all have to get together and push out the same message.
As others have said, there’s a reason why you wait for verified information through proper channels.
How about “If you’re around [TownName], get to shelter; people are being shot”?
They don’t need long for an earthquake, then they shouldn’t need long for a situation where people have already started dying.
… because PDF Warning: 1/2 of active shooter scenarios are over in 5 minutes. Like earthquakes, we don’t get warning minutes before the event because of seismometers and +$100,000,000 in detection and automated warning systems. With easily verifiable information and buildings built to resist them.
If you’re at a university, they’re required to have mass alert systems. They also know their community and can push it to the people who were smart enough to give their college their actual phone number rather than some random shit or not bother to update it when they changed their number.
Everyone else though? Good luck dropping a geofenced 911 alert with actually relevant information besides what people should already know. Run, Hide, Fight. It’s literally all that’s sent out in any of those college emergency alerts. MAYBE a hall location/area if they got non-panicked lucky info with someone calling Security instead of 911.
After action reports, and debriefs are easily available for most of these events if you want to read them. The FBI and DHS have a LOT of info too.
https://www.fbi.gov/file-repository/active-shooter-incidents-in-the-us-2022-042623.pdf/view
https://en.m.wikipedia.org/wiki/2020_Nova_Scotia_attacks
This one lasted hours, and the killer was known to be impersonating a police officer.
If they could send an official tweet, they could use the Alert Ready system.