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The ad companies are complaining. This is either a farce or Google is doing something actually useful this time.

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74 points

Google’s tools for replacing cookies are intended to help the industry meet business goals while respecting consumer privacy, they said.

There isn’t light at the end of the tunnel, it’s another train coming.

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41 points

Whenever Google says something like “respecting consumer privacy,” I expect the worst.

They’ll “respect privacy” just like they “don’t share or sell” our data.

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6 points

Translates to ‘we’re gonna fuck you as hard as we can… legally.’

And you’re still right to suspect the pause before ‘legally.’

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Folderol

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From Cambridge Dictionary:

unnecessary actions or words that have little meaning and make something seem more important or complicated than it really is


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