The ad companies are complaining. This is either a farce or Google is doing something actually useful this time.
3 points
Your browser will track you instead, advertisers can request categories or something along those lines.
Google doesn’t need third party cookies because they’re baking the spyware into the browser, much harder to avoid than blocking or deleting cookies and potentially much more invasive. Third parties are complaining they’re getting shafted because Google has a monopoly on that data. Either way, everyone still using chrome loses.