A brand is just an investment. Do you think she is involved in any way with her businesses? She has people for that.
Though obviously that makes the monarchy no different than any other old money family. They get different kickbacks from the government, but at that level of wealth they all do. My only point is that celebrity bullshit is never were the real money is, even in Hollywood. The ones who actually get seriously rich and build legacy wealth usually get into investing it in property or businesses in and outside Hollywood.
Also are you somehow under the impression that I think any of these parasites earned anything they have?