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Bypass paywall: https://archive.ph/4kfYI
do you seriously think retail consumers are the demographic Apple is trying to capture right now?
talk to some creative professionals & craftsmen. my company used to work with hololens on a regular basis but there way too much jank in how it performed in a live setting. If the Vision Pro provides even the same level of utility but manages to make live object rendering & tracking consistent and reliable, they’re going to sell truckloads. Hollywood alone has probably 100 different ways to use this tech on set to slim creative workflows and save time (and therefore money). a $5000 headset is practically a rounding error when your principals cost 10x that per hour.
nope, i think this will sellout to their core audience, the 1%s. its just funny many people think they are part of that number.
but my point is, this isnt a mass market device. its not a new ipad or iphone… this is an imac. a niche product for their niche audience.
even your example is hardcore niche and no where near an actual, large scale adoption
How is retail not their demographic? All the marketing for this thing has people sitting on the couch, watching movies, viewing their children’s photos in 3D, relaxation and meditation, taking photos with the headset on at a kids birthday, playing NBA 2K24, browsing news, spacial audio. Even the work stuff is pushing things like FaceTime and virtual screens. If retail consumers aren’t their demographic someone should let the marketing department know
