First screenshot is from here.
Second screenshot is from me updating an Ubuntu 22.04 LTS system today.
Post title is from https://web.archive.org/web/20130223104643/https://help.ubuntu.com/10.04/about-ubuntu/C/about-ubuntu-name.html via https://en.wikipedia.org/wiki/Ubuntu_philosophy
Pretty big difference between buying a thing that stops working if you don’t have an active subscription, and using an old LTS and being given the choice of paying for extended support if you’re a corporation, signing up for a free “subscription” if you’re not, or the free upgrade to the new LTS
FTFY, it’s an even bigger difference when the extended support is free for end users.