‘Our long-term objective is to make printing a subscription’ says HP CEO gunning for 2024’s Worst Person of the Year award | Not satisfied with merely bricking printers, HP now wants to own them al…::It was only the other day we reported how HP has been slapped with a lawsuit in response to measures that disable its printers when fitted with a third-party ink cartridge. Now the company’s CEO,
Legit question like I bought an Epson tank printer. I don’t use cartridges. I don’t use anything with HP on it right? So if they decide that they want to screw you over but they’re not a monopoly, wouldn’t we just go elsewhere? How is this a win for them? I just feel like they’re digging a hole for themselves
No?
Epson is only marginally better with the Ecotank, the components are dated to fail within 2 years after the warranty. That being said, they’re second best to Brother because they actually price ink fairly.
I’m guessing he’s leaning on brand power and the exec thinks he can convince the shareholders because subscription is guaranteed income. He’s probably assuming the other big printer companies will follow suit and offer the same kind of service. In the end it won’t last and it will kill their printer business once everyone wises up to the fact that there is, at least, one better alternative. My office staff now won’t buy anything else they’ve been so impressed with the reliability and ease of use of the Brother I got a month ago to start replacing their old equipment. Word of mouth and shared experiences are still very much alive, and that’s his misstep.
Of course, he probably doesn’t care since he has a golden parachute and this will keep making him money in the short term.
