Claims that electric vehicles don’t have enough demand may be overblown.
A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.
This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It’s another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.
“These are not the same kind of customers who created the initial EV market,” GBK President Jeremy Korst told Business Insider in an interview.
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“These are later adopters, and because of that, they’re not as driven by innovation or even design,” Korst said. “They have more functional needs, and they’re much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, ‘how do I charge so what’s that going to take? How much time is it going to take me?’”
I have an EV, it has physical controls on stalks in the same place as a regular car for the indicators, windscreen wipers, lights, etc. You only need to use the tablet for climate controls and nav/music - all of which can be voice activated.
which EV do you have? The wiper example is just the Tesla, and I wouldn’t buy that anyways. I’d consider it if they ousted Musk
Tesla you press the button on the left stalk to make wipers move once, which also brings up the wiper menu on the screen to keep them on. I want more physical buttons too but it’s not terrible this way.
