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I think something with this, too (and that you sorta hinted at), is that it doesn’t seem to provide any additional benefit to what we already get with the iPhone, iPad, Mac ecosystem. That’s an ecosystem with a huge and established user base. Obviously this could change as developers step in to do the heavy lifting, but… Will they want to? Is it a good investment to spend thousands of hours on an app that a fraction of users of an already niche product will use? I think it’s very telling that some of the biggest developers (like Spotify and Netflix) opted out of Vision Pro.

It’s going to take some very talented, very risk-tolerant developers to make a $3,500+ headset go anywhere. And as of now, Apple is providing very little incentive.

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