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17 points

The Newton famously failed, the Lisa failed, the original Homepod, Apple Maps was a pretty big flop and has only found success through anti-competitive bundling.

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10 points
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Also the Apple Pippin. And third-party Macintosh clones. And the Twentieth Century Macintosh. And the Apple III.
Especially before Steve Jobs took over Apple again they had what feels like more flops than successes.

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2 points

The Apple QuickTake camera.

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5 points

The Hifi too

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