They don’t understand what being the product means because they don’t understand why their data being sold off is a problem because they don’t understand why their data is valuable.

He says, on a free service.

It’s already in all the service agreements that you click on when you sign up. They’ve already been harvesting data. They already have the right to use your posts and pictures for whatever they want

This relies on a zero-sum view of the world, which is unfortunately common but isn’t necessarily so.